Growing on YouTube seems like an uphill battle if you’re a Small YouTuber with under 10,000 subscribers. But there are some simple things you can do that will help you grow your YouTube channel in 2018 no matter how many subscribers you currently have.
Here are 8 of the best tips for growing a YouTube channel in 2018 from YouTube Certified Expert Roberto Blake!
1. Focus Videos on a Theme Each Month
Youtube comments buy By focusing your videos on a theme each month it’s easier to plan out your content, and easier to convince people to subscribe that month.
Keeping content focused is one of the biggest struggles for Small YouTubers who haven’t found their voice yet. If you pick a theme for each month and you at least choose one for the first 3 months (or next 3 months if you’ve already started) you can make sure that your videos are related, consistent and attract the same type of viewers and keep their attention.
A YouTube Channel with a clear focus is easier to subscribe to.
2. Ignore Your Subscriber Count for the Next 90 Days
Don’t stop reading and click off the article, this one actually is a secret growth hack. One of the things that crush Small YouTubers is being discouraged about their growth. Becoming discouraged BEFORE you’ve established GOOD HABITS will hurt you more than anything else.
You learned to walk because falling down 1,000 times didn’t discourage you as a baby. You’ve lost that as you’ve gotten older. You have to keep making videos even if they aren’t getting views or subscribers or even monetization. YOU HAVE TO, because it’s the only way you will get any better.
If you ignore your subscriber count and view count for the next 90 DAYS and ONLY focus on how to make better content more consistently for those 90 days, you will have better habits than when you started, and probably better results too!
3. Stop Using ONE WORD Tags
Tags/Keywords are confusing in YouTube, but ONE SIMPLE RULE, can completely change your ability to rank in YouTube even if you have a Small YouTube Channel. YouTube doesn’t rank videos based purely on their subscriber count or view count (despite misinformation in the YouTube community).
4. DO NOT EMULATE BIG YOUTUBERS WITH MILLIONS OF SUBSCRIBERS (EXCEPT FOR PRODUCTION & EDITING)
This tip is a bit tricky. You have to understand that established YouTubers with Millions of Subscribers, already have an audience, and they only really have to make videos that audience will love. Those creators have found their voice, they are already confident, and they have a lot of data that is specific to their channel and personality buy youtube comments $5.
Copying what works for them right now, may not work for you, in fact, there is a really good chance it absolutely won’t work for you. It’d be like an average person, starting the workout routine of an Olympic athlete in their prime… bad idea.
What you can look at is larger creators in your niche and start thinking about the tools they use to make their videos, and what their production and editing looks like, for ideas to improve your own “technical quality”.
Your on-camera presence and presentation skills, are something you’ll develop over time with practice and a few pointers.
If you want to learn better video editing and filmmaking skills, I recommend using Skillshare, here is a link to 2 Free Months of Skillshare Premium.
5. Use Social Media to Get Traffic in the First 24 Hours of Publishing a Video
You can’t rely on YouTube to do all the work and promote your video for you. It’s important to use social media to your advantage and build a following on other platforms around your channel niche and interest.
One of the key reasons this is important is because the YouTube Algorithm favors outside traffic. This is something people familiar with ranking websites in Google have always known, you have to get external traffic. Get those views and watch time up in the first 24 hours!
If you can create a traffic spike the first day a video is published, it will perform better in YouTube. If you can also get more engagement within that time, or get people to watch videos in a playlist, that will help YouTube understand this is a video worth promoting to more people.
6. Make Click-Worthy Thumbnails
Clickbait is a problem in YouTube because people are desperate to compete for views and attention. The problem is that Clickbait is tricking a viewer selfishly, it’s breaking a promise.
You can get clicks without resorting to clickbait. Click-worthy thumbnails take advantage of good design, good photography, text you can actually read, and image that makes you curious to find out more or what’s going to happen next.